Hilton Suites Brands | Guess How Spacious

At Embassy Suites, Homewood Suites and Home2 Suites, every room is a suite. But, despite ‘suite’ being in the name, seven out of 10 people don’t know that space is the brands’ number-one selling point. Hilton Suites Brands needed a fresh approach to their 2018 promotional contest—something that drove social engagement and showcased their key amenity: space.

Using 360° technology, the brands gamified their suites by filling them with thousands of items for people to count for the chance to win a free weekend stay. Remember the “guess how many jellybeans in a jar” game? It’s kind of like that, only way bigger.

Three promotions ran over the course of the year. Embassy, Homewood and Home2 Suites were each filled from floor to ceiling with seasonally relevant items—backpacks for “back to school,” pumpkins for fall and turkeys for Thanksgiving.

The three promotions earned combined impressions of 7.7MM, 42.6% higher than the previous year, 1.9MM engagements and 1.88MM video views. They also had a CPM of $8.82, +5.9% more efficient than 2017’s social contests.