Lennox | Degrees of Perfect

Degrees of Perfect: An Exhibition of Art + Engineering

Air conditioners and heaters aren’t sexy. They’re big, dumb, noisy boxes you hide in the attic or in the bushes behind your house. You’re not supposed to notice them, and when you do, it’s only because they’ve broken down.

So how do you turn something intentionally hidden into something people can’t look away from?

Hire some of the world’s most talented street artists and partner them with Lennox engineers to create a never-before-seen spectacle of art and engineering.

We had five street artists paint five murals, each highlighting a quality of a Lennox® HVAC System. But the paint they used wasn’t ordinary. It was thermochromic, meaning it changes color based on the temperature. And the walls the artists painted on were custom built by Lennox engineers to house Lennox heating and cooling units. By precisely controlling the temperature of the walls in a way only Lennox can, the murals changed. As each came to life, each told a visual story.

We held our exhibition, Degrees of Perfect, at The Container Yard in downtown Los Angeles. From created content, the campaign to date has garnered 28 million impressions, over 2.1 million video views and 185 thousand engagements. The event was covered not only by advertising trades but was also picked up by a wide range of media publications including culture blogs such as Mashable, tech magazines like Popular Mechanics, as well as art and architecture magazines like Architectural Digest.

This first-of-its-kind event was unlike anything the HVAC industry had ever seen. It positioned Lennox, a brand historically associated with a guy in overalls, as visionary engineers and placed them squarely in the artful world of design and architecture.