Home2 Suites | Twinkie the Dog

Despite ‘suites’ being in the name, seven out of 10 travelers have no idea that every room is a suite at Home2 Suites. As the newest and youngest pet-friendly property in the Hilton portfolio, Home2 needed to make a big splash. And since its name wasn’t doing them any favors, they needed to showcase space in a more overt way.

So, they enlisted the help of Guinness World Record holder, Twinkie, the balloon-popping dog. In honor of National Pet Month, Home2 filled an entire suite with balloons and let Twinkie go to town in the name of charity. For every balloon popped, Home2 Suites donated $100 to Warrior Canine Connection, a nonprofit that trains service dogs for veterans.

Turns out, the only thing social media loves more than dogs are dogs popping balloons. Twinkie was Home2 Suites’ best-performing social post ever, garnering 8M+ impressions and 1M+ engagements. Not bad for the smallest Hilton Suites brand.